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The Star Tribune

Case Study

Star TribuneThe Star Tribune was contracted by Carlsberg Group (the Danish brewing company – 5th largest brewery group in the world) to host a regional U.S. launch party for their new Somersby Cider.  The event was produced on the rooftop of CRAVE restaurant in the heart of downtown Minneapolis, and featured Jared Sherlock’s strolling performance, live art, and music from Wiping Out Thousands.  At the request of the client, Jared custom tailored a unique, and interactive, magic trick using green apples; this trick was specially designed to promote the cider, maintain brand continuity, while engaging the guests in conversation about the beverage.